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Creating and Maintaining an Effective Global Marketing Organization in the Measurement and Instrumentation Sector is Focus of New Best Practices, LLC Report

CHAPEL HILL, N.C., Dec. 20, 2017 /PRNewswire/ -- Across all industries, an effective marketing organization helps drive top-line growth.

However, the role of a marketing group is more challenging in sectors such as measurement and instrumentation where the products are complex and the industry is highly regulated. For industries that face these types of challenges, it is imperative that the marketing organization have clearly defined roles and adequate resources to ensure efficiency as well as effectiveness.

Best Practices, LLC conducted this research study to gather benchmarking data to help marketing leaders in instrumentation and measurement organizations better navigate the global economy. In particular, the study examines the structure of the marketing function, reporting relationships, staffing, budgeting, training and CRM. The insights and benchmarks in this study will help marketing leaders determine which activities fall under the purview of the marketing function and the optimal allocation of marketing resources across markets, products and services.

Shaping an Impactful Global Marketing Organization in Measurement and Instrumentation Sector" will help marketing leaders determine the activities falling under the purview of marketing function; optimal allocation of marketing resources across markets, products and services; effective relationships and governance models; and critical competencies required for a successful global marketing function.

Topics addressed in this new study include:
  • Reporting Relationships at Marketing Organizations
  • Marketing Roles and Responsibilities
  • Roles and Types of Managers in Your Marketing Organization
  • Marketing Resource Allocation
  • Marketing Training and Development
  • CRM Utilization and Oversight
  • Marketing and Sales Relationship
  • Marketing Planning Process

Marketing leaders in the measurement and instrumentation sector can use this research to compare their marketing organization against peers regarding structure as well as staffing and investment levels.

Best Practices, LLC engaged 7 marketing leaders at 7 companies through a benchmarking survey instrument and interviews.

Review a complimentary summary of the study at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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