 | Brand Management and Product Leadership |
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| Business Operations |
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| Clinical Operations |
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| Customer Service |
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| Human Resources |
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| Knowledge Management |
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| Market Research, Analytics and Forecasting |
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| Marketing Management |
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| Medical Affairs |
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| New Product Development |
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| Patient Focused Services |
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| Product Launch |
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| Quality, Compliance and Regulatory |
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 | Sales and Marketing |
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| Effectiveness of Pharmaceutical Lifecycle Management Tactics    
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Study Overview
This survey-based benchmarking exchange was designed to understand how companies can extend and optimize the value of pharmaceutical products as they enter the late mature phase of the product life cycle... (ID 4864)
Companies Profiled: Abbott Laboratories, Solvay America, Sanofi-Synthelabo Inc., Pfizer, more ...
Price: $1320.00
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| Integrated Corporate Marketing Structure
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Study Overview
Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability... (ID 4730)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $2696.00
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| Effective Corporate Marketing Processes and Activities
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Study Overview
As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative... (ID 4703)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1225.00
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| The Growing Role of Corporate Marketing
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To download a free excerpt of some of the findings in this document click here: http://www... (ID 4702)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $1619.00
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| Critical Success Factors in Corporate Marketing
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Study Overview
To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes... (ID 4701)
Companies Profiled: Ford Motor Company, Pepsi, DuPont, SAS Institute, more ...
Price: $539.00
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| Providing Support and Communication for Field-Based Medical Specialists
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Study Overview
Given the relatively small size and wide dispersion of the field-based medical force, three factors are critically important:
1)Program organization and coordination with other departments
2)Support staff and administration
3)Communication tools, particularly usage of the internet and other electronic communication
Pharmaceutical companies can use this detailed individual review of each key factor to create a supportive infrastructure, allowing for effective inter-departmental communication to enhance specialist's productivity... (ID 4698)
Companies Profiled: AstraZeneca, Sanofi-aventis, Merck, Schering-Plough, more ...
Price: $250.00
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| Fostering Cross-Functional Portfolio Management
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Study Overview
While top-performing pharmaceutical companies recognize that innovative drug discovery depends upon a deep understanding of market needs and the research skill of top scientists working with state-of-the-art technologies, most companies commonly struggle with the decision to commit resources to a product that may or may not make it past the next phase... (ID 4678)
Companies Profiled: Eli Lilly, Pfizer, Amgen, Janssen
Price: $991.95
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| Key Factors in Driving Growth through New Product Planning and Strategic Alliances
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Study Overview
To ensure high performance, drive overall growth and allocate resources optimally, pharmaceutical partners need a deeper understanding of how leading companies best structure and manage new product planning and strategic alliance processes... (ID 4676)
Companies Profiled: Eli Lilly, Pfizer, Amgen, Janssen
Price: $389.95
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| Recruiting and Training Employees for Professional and Advocacy Relations
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As the number, size and sophistication of professional and patient advocacy groups increase, successful pharmaceutical companies will need to develop methods to prioritize requests from multiple external groups... (ID 4263)
Companies Profiled: Abbott Laboratories, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, more ...
Price: $430.95
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| Management of a Dual Sales Force in a Pharmaceutical Co-Promotion Effort
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Study Overview
The successful management of sales teams from two different organizations during a co-promotion effort is a vital yet challenging component to the increased sales and greater returns for both companies... (ID 4667)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $2108.95
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| Key Factors in Conducting Successful Co-Promotions
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Study Overview
The ability of two companies to integrate themselves into a working alliance ultimately drives the success of a co-promotion effort... (ID 4683)
Companies Profiled: Abbott, Sanofi-aventis, Daiichi Pharmaceutical Co., AstraZeneca, more ...
Price: $430.95
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| Case Studies of Pharmaceutical Megabrands
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This 38-page document includes 16 case studies on the success of various pharmaceutical products that have been launched in the last few years... (ID 4516)
Companies Profiled: GlaxoSmithKline, Sanofi-aventis, Eli Lilly, Ortho Biotech, more ...
Price: $299.95
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| Building Field Confidence in Pharmaceutical Sales Data
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Research shows that while data problems may affect the perception of data quality by field representatives and management, not all data problems are data quality problems... (ID 4445)
Companies Profiled: Eli Lilly, GlaxoSmithKline, Janssen, Novartis, more ...
Price: $1024.95
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| Marketing to Multicultural Physicians
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This 18-page document, based on in-depth interviews with six leading pharmaceutical companies, investigates how top pharma companies market to and build relationships with U... (ID 4425)
Companies Profiled: Sanofi-aventis, Roche, Pfizer, Eli Lilly
Price: $824.95
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| Sampling Injectable Drugs: Roche Case Study
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This four-page case study examines Roche’s use of sampling injectables during an aggressive marketing campaign for the launch of its Hepatitis C therapy, Pegasys... (ID 4426)
Companies Profiled: Roche
Price: $299.95
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| Sales Leadership |
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