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Written Best Practices
These are qualitative findings from large, interview-based Research and Consulting projects with company leaders that explain how and why they have found the practice to work for them. Best practices are often in the format "do this to achieve that."
 | Brand Management and Product Leadership |
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| Business Operations |
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| Clinical Operations |
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| Customer Service |
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| Human Resources |
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| Knowledge Management |
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 | Market Research, Analytics and Forecasting |
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| Bolstering Market Research Departmental Efficiency  
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Study Overview
Market research leaders wrestle with the challenges of optimally assigning staff to the portfolio of market research projects and knowing when to outsource activities to vendors... (ID 4587)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $949.95
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| Market Research Department Excellence: Key Factors
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Study Overview
In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors... (ID 4581)
Companies Profiled: AstraZeneca, Sanofi-aventis, Zurich North American, Towers Perrin, more ...
Price: $331.95
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| Market Research for Pharmaceutical Launches 
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As the market for pharmaceutical products grows, top-performing pharmaceutical companies must involve marketing as early as possible to achieve worldwide appeal... (ID 4571)
Companies Profiled: Sanofi-aventis, Merck, Eli Lilly, GlaxoSmithKline, more ...
Price: $817.95
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| Marketing Management |
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| Medical Affairs |
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| New Product Development |
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| Patient Focused Services |
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| Product Launch |
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| Quality, Compliance and Regulatory |
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| Sales and Marketing |
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| Sales Leadership |
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