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Home >> Products & Services >> Best Practice Database >> Brand Management Operations

Brand Management - Product Marketing & Innovation

Best Practices, LLC’s research in the area of Product Marketing and Innovation address key topics such as factors that shape and pitfalls to avoid for a successful market entry, marketing multiple products for the same therapeutic indication, pharmaceutical co-promotions, internal brand communication and brand building in a crowded marketplace among others.

Additionally, best practices for product marketing and innovation are also delivered using a series of case studies on blockbuster product launches, which marketing leaders can use to optimize their own strategy.