Best Practices, LLC’s research in the area of Product Marketing and Innovation address key topics such as factors that shape and pitfalls to avoid for a successful market entry, marketing multiple products for the same therapeutic indication, pharmaceutical co-promotions, internal brand communication and brand building in a crowded marketplace among others.
Additionally, best practices for product marketing and innovation are also delivered using a series of case studies on blockbuster product launches, which marketing leaders can use to optimize their own strategy.