Best Practices, LLC’s research in the area of Product Marketing and Innovation address key topics such as factors that shape and pitfalls to avoid for a successful market entry, marketing multiple products for the same therapeutic indication, pharmaceutical co-promotions, internal brand communication and brand building in a crowded marketplace among others.
Additionally, best practices for product marketing and innovation are also delivered using a series of case studies on blockbuster product launches, which marketing leaders can use to optimize their own strategy.
After our database members login the pricing goes away and the full research documents can be accessed.