Deploying Artificial Intelligence in Medical Affairs: 29 Leaders Share Key Insights in New Research

CHAPEL HILL, N.C., Mar. 10, 2023/PRNewswire/ -- The dawn of machine learning and artificial intelligence (AI) technologies holds immense potential for Medical Affairs to elevate personalized engagement, deepen insights, and drive impact across the biopharma organization.

According to a recent study conducted by Best Practices, LLC, a leader in benchmarking, consulting, and advisory services for the biopharmaceutical and medical device industries, Large pharma is slightly more active than Small-mid pharma companies in optimizing digital channels and accelerating personalized medical information sharing.

Usage of AI for Personalized Engagement:

• Field medical engagement - Large pharma (36%); Small-mid pharma (28%)
• Optimize digital channels - Large pharma (36%); Small-mid pharma (21%)
• Medical information/education - Large pharma (29%); Small-mid pharma (24%)
• Personalize & accelerate medical information sharing - Large pharma (25%); Small-mid pharma (14%)

“Benchmarking Real-World Uses of Artificial Intelligence in Medical Affairs” is a 45-page report that examines how leading companies are harnessing AI within Medical Affairs to enhance personalized stakeholder engagement, revolutionize data analysis and evidence generation, streamline omnichannel implementation, redefine medical strategy and operations, gather insights, and take critical actions.

Key topics addressed in this report:

• Current Use of Artificial Intelligence in Medical Affairs
• Leveraging Artificial Intelligence for Medical Omnichannel Engagement
• Harnessing AI for Personalized Engagement
• Improving Data Analysis and Evidence Generation with AI
• Refining Medical Strategy and Operations through AI
• Success Stories and Key Lessons Learned from AI Adoption

The insights of this study were gained by engaging 29 Medical leaders from 22 leading pharma organizations.

To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw187.htm

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.