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Digital Opinion Leaders Are the Key Players in Harnessing the Paradigm Shift to Digital Mediation of Medical Discussion

CHAPEL HILL, N.C.,Jan. 14, 2022/PRNewswire/ -- The accelerated pace of digital adoption by Medical Affairs teams has transformed the way Medical Affairs identifies and engages with a new breed of stakeholders called Digital Opinion Leaders (DOLs). While some organizations have laid the groundwork for DOL engagement, many are still catching up on this new phenomenon.

Since DOL engagement is a fairly new concept for most Medical Affairs leaders, they need to consider a host of factors while developing a DOL engagement program for the organization.

Best Practices, LLC undertook this benchmarking research to probe how Medical Affairs teams at biopharma companies can successfully identify, engage, and collaborate with Digital Online Influencers.

The study found that the top-ranked objectives of DOL programs across the biopharma industry are, in order: 1) identify critical online influencers, 2) reach a new audience, 3) gain feedback, 4) improve content, and 5) develop future KOLs.

The new study benchmarks key aspects of a DOL engagement program, including program objectives and DOL team structure and staffing, DOL identification and engagement (including DOL profiling), high-impact communication channels and activities, valuable content types, DOL impact assessment, vendor management and ensuring compliant DOL engagement.

Topics addressed in "Medical Affairs & Digital Opinion Leaders: Identifying, Engaging and Succeeding with Online Influencers" include:

Key topics in the report include:

  • State of the Industry: Medical Affairs & Digital Opinion Leaders
  • Identifying DOLs
  • Engaging DOLs
  • DOL Team & Program Structure
  • Partnering with Vendors & Ensuring Compliance
  • Field Voices: Strategies, Success Stories and Lessons Learned

Best Practices, LLC engaged 40 executives from 30 leading life sciences companies in this study through a benchmarking survey. Benchmark data in this study is broken down into three different segments to provide deeper insights: TBC (Total Benchmark Class - includes all 40 survey respondents); DOL Program Leaders (11 respondents); DOL Program Majority (16 respondents); DOL Program New-to-Space (13 respondents).

To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw146.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.