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Effective Marketing Services Group Critical for Pharmaceutical Brand Recognition

CHAPEL HILL, N.C., May 22, 2015 /PRNewswire/ -- Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success.

Research and consulting leader Best Practices, LLC conducted a study to provide pharmaceutical and biotech marketing managers with metrics detailing the level of investment (FTEs and budget) that are being channeled into marketing operations of global pharmaceutical companies. Pharmaceutical and biotech marketing managers can utilize this report to benchmark their own resource levels against their peers.

"Resource Benchmarks for Global Pharmaceutical Marketing Services" provides important benchmarks that will help marketing leaders ascertain whether their marketing services group is being funded and staffed adequately to drive organizational success.

Key study topics are:
  • Overall Staffing Levels in Marketing Services Groups
  • Outsourcing Levels
  • Staffing Levels per Key Activities
  • Staffing Levels Linked to Brands Supported
  • Financial Investment for Marketing Services Group and Key Activities
  • Staffing Efficiency Measures

The 61-page study provides an array of perspectives on the staffing and resource levels among marketing services groups for pharmaceutical and biotech companies that operate in the global market. The research is based on survey responses from 12 biopharmaceutical executives.

To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the winning strategies of world-class companies.

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