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How to Use a Promotion Review Editor to Streamline the Review Process: 24 Marketing Leaders

CHAPEL HILL, N.C., Jan. 27, 2021/PRNewswire/ -- The review of advertising and promotional material can be critical and challenging as it involves a deeper knowledge of product and regulations.

As more companies create or expand the role of a promotion review editor, Best Practices, LLC conducted a primary research project to probe collaboration approaches, roles and responsibilities, importance and effectiveness of the Promotion Review Editor role within an organization.

The resulting report, "Establishing a Promotion Review Editor to Oversee Advertising and Promotion Review Process," found that companies are often over-extending their review editors, frequently loading them down with 10 or more responsibilities so that some are only acting as promotion review editors as little as half of their time.

According to our research, leading responsibilities of promotion review editors in the review process include:

  • Checking all changes requested by legal, medical, and regulatory have been made (67% of promotion review editors play a leading role)
  • Ensuring requested changes are incorporated during AFP stage (64% of promotion review editors play a leading role)
  • Capturing consensus comments during live committee review meetings (64% of promotion review editors play a leading role)
  • Regulatory and marketing leaders can use this 34-page study to evaluate how organizations are using this role to streamline the review process and encourage more productivity.

    Best Practices, LLC engaged 24 leaders from 23 biopharmaceutical companies and organizations through a benchmarking survey. Segmented data focuses on Large Pharma and organizations that already have or are planning to have a Promotion Review Editor. To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw93.htm.

    The research investigates the:

    • Role, presence and reporting of Promotion Review Editor
    • Importance and effectiveness of Promotion Review Editor
    • Involvement of Promotion Review Editor in electronic submissions and review process
    • Responsibilities lead and supported by Promotion Review Editor in review process
    • Time spent in Promotion Review Editor role
    • Best practices and challenges with Promotion Review Editor

    ABOUT BEST PRACTICES, LLC

    Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.