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Increasing Organizational Effectiveness in Pharmaceutical Industry Through Innovative Internal Communication

CHAPEL HILL, N.C. – February 20, 2012. As the technological frontier is being driven at an unprecedented rate in today’s society, pharmaceutical and medical device companies are being forced to reinvent how to successfully communicate internally. In order to maintain communicational effectiveness, biopharma leaders are beginning to explore different forms and frequencies of internal communication, and identify the most preferred and effective channels.

Over 90% of respondents utilize emails to effectively communicate with colleagues. However, other forms of communication are also increasing in importance. Pharmaceutical respondents depend much more heavily on blog postings than weekly newsletters, podcasts, and most surprisingly voicemail, according to primary research on "Internal Communication Success: Best Practices within the Pharmaceutical and Medical Industries to Ensure Organizational Effectiveness" conducted by Best Practices, LLC. Overall, companies rated emails and the intranet as more effective ways to share industry information internally than face to face meetings.

Download a complimentary white paper at that includes selected best practices drawn from extensive primary research with 37 executives from over 30 leading pharma companies.

Research objectives included:

  • Identify types of internal communication mostly used by executives
  • Identify preferred medium for internal communication
  • Measure internal communication effectiveness

The full 45-page report contains over 200 benchmark metrics and highlights the preferred channels and tools for communication. In addition, the research delves into the best communication frequencies and approaches for internal communications.

Specifically, this primary research identifies the most effective and preferred communication strategies for reaching internal executives. The study also seeks to help pharmaceutical and medical device companies compare their current internal communication strategies with that of benchmark class companies.

For more information on this study and other recent primary research studies, contact us at 919.403.0251 or at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC’s clients include all the top 10 and 48 of the top 50 global healthcare companies.

The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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