Leveraging Social Media for Oncology Medical Affairs: A Strategic Road Map from Best Practices, LLC

CHAPEL HILL, N.C., Nov. 03, 2023/PRNewswire/ -- In an era where social media has reshaped the landscape of communication, Medical Affairs groups within Oncology companies are now presented with an unprecedented opportunity to connect with HCPs, thought leaders, patients, digital opinion leaders, and other vital stakeholders. However, the question that arises is, "How can Medical Affairs effectively leverage the power of social media to engage with these stakeholders and maximize impact?"

A recent study by Best Practices, LLC brings to light compelling insights into how Medical Affairs groups utilize social media to connect and communicate:

Unlike other medical groups that often prohibit information sharing, Oncology Medical Affairs stands out with over half of these teams actively re-sharing valuable content from various sources on social media.

“Medical’s Road Map for Social Media Success in Oncology,” a comprehensive 48-page report, delves deep into current trends and success factors in harnessing the potential of social media for effective education within the oncology market.

Key topics addressed in this report:

• Social Media Structure and Management in Oncology
• Social Media Activities
• Social Media Omnichannel Integration in Oncology
• Social Media Message Characteristics and Performance Measurement
• Social Media Innovation in Medical
• Social Media Content and Sharing Trends in Oncology

This research engaged 48 Medical leaders from 36 biopharma companies. To provide therapeutic area-specific insights, two specific segments were explored in this study, comparing responses from 19 social media leaders at 14 Oncology organizations against the rest of the benchmark class.

To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw223.htm

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.