When targeting the end customer, how often do benchmark companies use emerging market research (MR) tools such as mobile research, web-use tracking and social media listening? How are analytics teams structured to support Digital Marketing? What analytics tactics and activities will be implemented in the next 12-24 months to support continued revenue growth? Which group is primarily responsible for the data governance within their organization? Which skills and competencies are essential for employee success in an analytics role?
Whether approaching from an industry-specific or cross-industry perspective, the Market Research database is designed to address issues like those highlighted above. The primary research presented in the Database allows MR executives to compare the performance of their organization to high-performing global MR organizations as well as identify effective MR tools, pitfalls to avoid, winning best practices and emerging trends and new technologies.