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Mastering the Communication Process to Increase Organizational Effectiveness

CHAPEL HILL, N.C., April 10, 2015 /PRNewswire/ -- The communication mediums executives use are constantly changing, forcing companies to continuously adjust their internal and external communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's communication options.

There are vast differences in the approaches and attitude among leading organizations towards developing successful communication strategies. Research and benchmarking firm, Best Practices, LLC, conducted a study which seeks to identify the most effective external and internal communication strategies and tactics and how people best utilize various communication formats to achieve organizational objectives.

The related report, "Communications Excellence: Tactics Used By Executives to Increase Organizational Effectiveness," outlines the preferred channels and tools for communicating as well as optimum communication frequencies and approaches for both internal and external communications.

Key study objectives included:
  • Benchmarking communication tools and usage frequency executives utilize for external communication
  • The preferred and most effective channels for external communication
  • The types of internal communication most popular with executives
  • The preferred medium for internal communication
  • Effective ways to measure internal communication effectiveness

This benchmarking research drew participation from 183 leaders from 162 companies from various different industry segments across six continents through a benchmarking survey instrument.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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