Maximizing Market Access Through Strategic Payer Engagement: New Report Unveils Winning Practices
CHAPEL HILL, N.C., Feb. 15, 2024/ -- In today's fast-paced landscape, the success of new products hinges on more than just optimization – it demands strategic alignment with pivotal stakeholders, notably payers.
Best Practices, LLC’s latest benchmarking research unveils the most effective payer engagement activities crucial for the success of Market Access groups:
- Payer relationship management – 71% find it highly effective, while 29% consider it somewhat effective
- Insight gathering from payers – 43% find it highly effective, while 57% consider it somewhat effective
- Delivering HEOR presentations and Supporting payer advisory boards – 29% find it highly effective, while 43% consider it somewhat effective
“Meeting the Needs of Payers through the Market Access Function” is a 32-page report that probes winning practices that enhance operational performance and maximize payer engagement.
Key topics addressed in this report:
- Leadership Dynamics, Structural Innovations, and Reporting Trends
- Operational Impact of Market Access Function
- Market Access Activities
- Staffing and Investment Patterns
- Top Challenges for Market Access Groups
- Success Factors for Market Access
- Payer Engagement Success Factors
- Future Outlook and Focus Areas for People Management Groups
The insights of this study were gained by engaging 11 Market Access leaders across diverse biopharma organizations.
To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw259.htm
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.