Best Practices, LLC Showcases Benchmarking Study on “Medical’s Road Map for Social Media Success”
CHAPEL HILL, N.C., Oct. 27, 2025/ -- Social media has evolved into a critical channel for Medical Affairs to drive disease education, amplify thought leadership, and build trusted stakeholder relationships—while maintaining rigorous compliance.
To this effect, Best Practices, LLC’s benchmarking report, "Medical’s Road Map for Social Media Success," reveals how Medical Affairs teams are redefining digital engagement across the healthcare ecosystem. An accompanying video highlights four key strategies used by top biopharma organizations to enhance reach, relevance, and regulatory compliance in their social media efforts.
Drawing insights from 48 Medical leaders representing 36 biopharma companies, the report provides robust benchmarks on social media structure, omnichannel integration, stakeholder engagement, and content governance across 21 therapeutic areas.
Key Findings Include:
- LinkedIn and X (Twitter) are the top platforms for content deployment and audience engagement.
- Oncology and rare disease teams lead in content resharing and scientific outreach.
- Nearly 75% of companies utilize a Medical-Legal review committee to approve social media content.
Key Topics Covered in the Report Include:
- Social Media Structure and Management
- Social Media Activities
- Social Media Omnichannel Integration
- Social Media Message Characteristics and Performance Measurement
- Social Media Innovation in Medical
- Social Media Content and Sharing Trends
For a deeper dive, download the complimentary report summary here: https://www.best-in-class.com/rw507.htm
Pressed for time? Watch the short video summary below to uncover the key findings and recommendations from the study: