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New Report Highlights Expanded Role for Medical Affairs in Product Launch: 60 Medical Leaders

CHAPEL HILL, N.C., Oct. 18, 2021/PRNewswire/ -- The last decade has seen Medical Affairs move from a support function to a strategic, central function.

Change has been constant with Medical becoming the hub for insight and intelligence for the company, taking the lead in shaping the evidence agenda, and establishing excellence in external engagement and value communication. Additionally, the Covid-19 pandemic has triggered a tsunami of rapid digital technological adoptions for Medical Affairs.

With all of these changes in mind, Best Practices, LLC conducted this primary research project to explore the evolving role of Medical Affairs in product launch.

In particular, the research probes digital tool utilization and launch tool deployment, roles and responsibilities, cross-functional alignment, medical activity timelines, and performance metrics. It further explores critical success factors and digital implementation for launch preparedness.

"Building More Effective Medical Affairs Product Launch Teams" is a new 57-page study that examines overall launch strategy and Medical’s role within it.

Topics addressed in this research include:

  • Launch Excellence and Medical’s Role & Activity Effectiveness
  • Ensuring Cross-functional Alignment and Collaboration
  • Adopting to Ongoing Changes in Medical Landscape
  • Launch Timeline, Preparedness Metrics and Resourcing
  • Critical Success Factors and Major Pitfalls
  • Digital Influence on Launch Processes and Launch Tool Deployment

The study engaged 60 executives from 43 leading life sciences companies. Medical Directors and VPs represent nearly four-fifths of the leaders who shared data and insights on Medical launch activities in this study.

To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw78.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.