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New Report: How to Ensure a Successful Primary Care Launch

CHAPEL HILL, N.C., Dec. 21, 2020/PRNewswire/ -- A new product launch often requires a distinct and comprehensive primary care strategy, with innovative physician targeting and engagement critical facets of launch planning and success.

And any primary care launch strategy also must include innovative promotional activities, deep understanding of physician habits and effective preparation of the sales force. Best Practices, LLC conducted a meta-analysis to distill need-to-know primary care insights from a detailed probe of 18 of our benchmark research and launch case studies.

This 104-page report not only examines successful primary care physician engagement tactics for an effective launch, but also illustrates how companies can leverage key product advantages and avoid common industry pitfalls.

“Probing Best Practices for Successful Primary Care Launch & Physician Engagement,” examines key topics including:

  • Primary Care Targeting
  • Launch Uptake
  • Promotion and Messaging
  • Primary Care Physician Habits
  • Internal Organization Considerations

The report, Probing Best Practices for Successful Primary Care Launch & Physician Engagement, will assist launch planning in five critical areas: primary care targeting, launch uptake, promotion and messaging, primary care physician characteristics, and internal organization considerations.

To download a complimentary study excerpt, go to: https://www.best-in-class.com/rw114.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.