New Research Highlights the Importance of Enhanced Medical-Commercial Collaboration for Improved Patient Outcomes and Business Growth
CHAPEL HILL, N.C.,Jun. 27, 2024/ -- In the rapidly evolving biopharmaceutical industry, enhanced collaboration between Medical Affairs and Commercial functions is increasingly critical for leveraging data-driven insights, delivering personalized healthcare solutions, and achieving better patient outcomes.
Recent benchmarking research by Best Practices, LLC reveals that successful Medical-Commercial collaboration is pivotal for addressing capability gaps and fostering growth. The new report, “Medical-Commercial Collaboration and Growth Areas: Success Stories, Expanding Stakeholder Universe, Field Interactions, and the Future of Collaboration,” outlines effective strategies and key opportunities for higher impact and improved outcomes.
Key opportunities identified for Medical to address Commercial’s capability gaps:
- “Educating the Market” (76% “high opportunity area”)
- “Growing Scientific Reputation” (74% “high opportunity area”)
- “Integrating KOL / HCP insights” (61% “high opportunity area”)
This 60-page report provides a comprehensive analysis of critical collaboration modes, innovative strategies, and best practices in the biopharma industry. Drawing insights from 40 Medical Affairs leaders who are collaborating with Commercial at 33 global biopharmaceutical companies, this report offers valuable insights to enhance medical-commercial partnerships, improve customer engagement, and leverage analytics collaboration.
Discover how you can:
- Implement effective collaboration modes and leadership strategies in partnerships
- Use success stories in launch, education, training, digital systems, and KOL engagement to enhance your initiatives
- Connect medical and commercial teams to improve customer engagement
- Leverage the benefits of analytics collaboration and omnichannel approaches
- Identify and collaborate with key Commercial and Medical partners
- Adopt best practices for field interaction policies
- Seize opportunities and identify areas for improvement in your collaboration processes
- Explore and prepare for future trends in collaboration
To learn more about this report, download a complimentary report excerpt at
https://www.best-in-class.com/rw338.htm
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.