Optimizing CRM Systems for Field Medical Teams: Best Practices, LLC Report Unveils Key Insights

CHAPEL HILL, N.C., Dec. 20, 2024/ -- In an era where seamless collaboration and data sharing are critical to the success of field medical operations, Best Practices, LLC has released a comprehensive benchmarking study exploring the optimization of CRM systems for Field Medical teams. The report, titled "Challenges and Effective Practices for Optimizing a Customer Relationship Management System for Field Medical Teams," reveals that only 33% of organizations report satisfaction with their CRM systems in meeting the needs of Medical Science Liaisons (MSLs). This highlights a significant opportunity to enhance CRM utility for improved field performance and strategic alignment. We engaged 31 Medical leaders across 30 leading biopharmaceutical companies in this benchmarking research to explore how to effectively utilize these data management systems to deliver positive impact to field medical strategy.

The report’s focus areas include:

• The benefits of shared versus dedicated CRM systems for Medical Affairs
• Features that drive CRM effectiveness and practical strategies for demonstrating its value
• Trends in CRM utilization, support, and impact across leading biopharma organizations

For a deeper dive, download the complimentary report summary here: https://www.best-in-class.com/rw424.htm

Pressed for time? A short video summary of the key insights is available to provide an overview of the report's main recommendations: