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Outcomes-Oriented Marketplace Pushing Pharmaceutical Industry to Adjust Roles within Field-Based Medical Teams

CHAPEL HILL, N.C., June 2, 2017 /PRNewswire/ -- Field-based medical teams within pharmaceutical organizations need focused strategies and appropriate resources to meet the growing information needs of physicians, patients and payers.

In particular, pharma is adjusting its field-based medical teams to ensure they have the right people to provide the value-oriented and outcomes information that payers need to sign formulary contracts. Thus the growing need for field medical team roles such as Health Outcome Liaisons (HOLs) or similar functions. And yet companies can't lose sight of the importance of Medical Science Liaisons (MSLs), which serve thought leaders and other physicians. As companies bring diverse sets of liaisons into the field to work with physicians, payers and patients, it becomes more critical to clarify appropriate roles and activities for each type of field liaison.

Research and consulting leader Best Practices, LLC undertook this research to provide greater insights into the deployment of MSLs and HOLs as well as what activities carry the most value for customers and what training is considered most valuable for these roles. The report, "
Strategies for Developing Strong Field-Based Medical Teams," contains reliable industry metrics around field-based medical team staffing, activities, and training.

Topics addressed in this report include:
  • Activities: Value of Activities and Key Performance Indicators
  • Staffing: Headcount and Salaries
  • Training: Planning and Duration

Best Practices, LLC engaged 23 leaders from 19 biopharmaceutical companies through a benchmarking survey. This study includes two data segments: Regional and Global Segments; and Company-Size Segments (Large, Small).

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For related research, visit the Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.

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