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Pharma Social Media Listening Programs Helping Leaders to Capture Critical Market Insights

CHAPEL HILL, N.C., May 16, 2014 /PRNewswire/ -- In today's evolving marketplace, online disease state discussions are increasing amongst physicians, patients, caregivers and other key customer groups. As these valuable discussions continue, many organizations are launching innovative programs to capture critical market insights from these online forums.

To better reach patients and physicians alike, top pharma and healthcare companies are increasingly utilizing Social Media Listening programs. According to research by benchmarking firm, Best Practices, LLC, organizations are utilizing Listening programs to monitor both Patient Forums (100% of benchmarked companies), as well as major Social Media websites like Facebook (91%) and Twitter (82%). Most companies do not limit the total number of websites its Listening group can monitor.

The report, "Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry," delivers crucial benchmarks from industry-leading companies on key Listening activities, platforms, websites monitored, data gathered, approval processes, and Adverse Events reporting and management. The research also uncovers how a dozen leading healthcare organizations capture maximum patient and market insights while maintaining strict compliance.

Key study topics include:
  • Program Governance & Ownership
  • Websites Monitored
  • Data Types Gathered
  • Evaluating Program Benefits
  • Use of Outsourcing & 3rd-Party Vendors
  • Gaining Social Media Listening Approval
  • Adverse Events Management & Compliance
  • Characteristics of High-Performing Social Media Listening Programs
  • Innovative Strategies & Tactics

Representatives from 13 leading healthcare companies participated in this study via deep-dive interviews. Six of the top 10 largest pharmaceutical organizations are represented in this research, and more than half of all respondents work at the director level or above.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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