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Pharmaceutical Industry Adjusting Roles within Field-Based Medical Teams to Better Serve Critical Payer Stakeholder Group

CHAPEL HILL, N.C., Sept. 15, 2017 /PRNewswire/ -- The pharmaceutical industry relies on field-based medical teams to share scientific and outcomes-related data with key external stakeholders such as thought leaders and payers.

The demand for this type of data on pharmaceutical products is increasing, and to meet this growing need pharma has been expanding field-based medical teams beyond just Medical Science Liaisons. These field teams now include roles such as Health Outcome Liaisons (HOLs) or similar functions that can provide the value-oriented and outcomes information that payers need to sign formulary contracts.

Research and consulting leader Best Practices, LLC undertook research to provide greater insights into the deployment of MSLs and HOLs as well as what activities carry the most value for customers and what training is considered most valuable for these roles. The report, "
Strategies for Developing Strong Field-Based Medical Teams," contains reliable industry metrics around field-based medical team staffing, activities, and training.

Topics addressed in this report include:
  • Activities: Value of Activities and Key Performance Indicators
  • Staffing: Headcount and Salaries
  • Training: Planning and Duration

Best Practices, LLC engaged 23 leaders from 19 biopharmaceutical companies through a benchmarking survey. This study includes two data segments: Regional and Global Segments; and Company-Size Segments (Large, Small).

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For related research, visit the Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.

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