Pharma’s Digital Transformation in Medical Education: New Insights Reveal Effective Use of Social Media & Virtual Formats for Medical Education
CHAPEL HILL, N.C., Sep. 27, 2024/ -- The shift towards digital engagement has led pharmaceutical companies to adopt multichannel approaches for delivering medical education.
According to our benchmarking research, “How Pharma is Utilizing Social Media, Patient Groups and Virtual Formats for Delivering Medical Education,” social media platforms like LinkedIn and X (formerly Twitter) are the most widely used public platforms, while Doximity remains the top closed platform for delivering educational content. Virtual formats, such as webinars and video-based learning, have also emerged as powerful tools for communicating critical medical information.
However, organizations cite several challenges with social media usage, including limited internal support, difficulty in measuring success, and compliance restrictions.
Best Practices, LLC engaged 32 leaders from 27 biopharmaceutical companies to examine the platforms, tools, and strategies used to effectively reach healthcare professionals (HCPs) and patients through digital channels. This report provides valuable insights into the current trends and challenges faced by pharma companies as they navigate the digital shift, revealing that most are prioritizing social media strategies and short-format virtual sessions to enhance engagement.
According to the study, leading organizations are allocating:
- Most effective social media platforms for medical education outreach
- Preferred virtual formats and optimal session durations to maximize engagement
- Common challenges and hurdles in using social media effectively for HCP engagement
Ready to dive deeper? Download the complimentary report summary to gain deeper insights and learn how to leverage social media and virtual formats to revolutionize medical education: https://www.best-in-class.com/rw374.htm
Pressed for Time? Watch our video summarythat delves into how leading pharma companies are using social media and virtual formats to deliver impactful medical education: