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Product Launch

In a successful product launch strategy, what is the level of investment required for a new product to enter a crowded marketplace? What is the percentage of resources allocated to education activities targeting various stakeholder groups? What is the percentage of companies employing direct-to-customer campaigns in their most recent launch? How do organizations orchestrate medical education timing to reach the right constituencies? Which are the most effective differentiators for two or more brands within one company for the same indication?




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The debut of any product marks a critical stage in its lifecycle. A robust product launch strategy is essential for a successful market entry; the Best Practice Database is a valuable resource for marketers who wish to deliver successful product launches across different industry verticals and geographies.

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Christopher Bogan
Christopher Bogan

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