In today’s highly competitive healthcare marketplace, regulatory and formulary approvals alone don’t ensure a new product’s commercial success. Increasingly, biopharma and medical device companies have to master the skills and winning practices of market “Pull Through.”
Most Pull Through programs are based on formal agreements between pharmaceutical companies and managed care accounts that specify product utilization targets, messaging themes, and support programs. Pull Through itself is an integrated process aimed at moving market share and increasing sales for a certain product in a specific time frame, often in response to a specific challenge or opportunity. And in a growing number of therapeutic areas, a company’s products will be stunted or stalled without effective and proactive Pull Through from sales.
Through our longstanding support of the world’s leading biopharma manufacturers, Best Practices Pull Through consulting group has developed a core set of winning strategies and best practices which enable sales and commercial leaders to:
With an extensive library of field sales and market access research, analysis and findings, Best Practices offers valuable services, research and tools to biopharma leaders striving to maximize product sales through a best-in-class Pull Through system.
Executive Director, Global Research and Consulting
Phone: (919) 767-9164
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Our members-only benchmarking research and networking service allows you to stay a step ahead of competition and align, staff and fund your Pull Through function to drive organizational success