Revolutionizing Medical Affairs through Advanced Analytics: Insights from 41 Medical Affairs leaders
CHAPEL HILL, N.C., Oct. 12, 2023/PRNewswire/ -- High-impact Medical Affairs organizations are tapping into the transformative potential of advanced analytics to address critical unmet needs, reshape strategies, maximize product launches, and elevate patient outcomes and care models. Yet, the pace of this advancement remains uneven among competitors, often hampered by resource constraints, regulatory uncertainties, or the lack of technical expertise needed to expand Medical Analytics capabilities.
A recent comprehensive study conducted by Best Practices, LLC reveals that biopharma manufacturers are seeking to maximize Medical impact through insights and engagement fueled by a strategic Medical Analytics capability.
Top Organizational Goals for Medical Analytics:
- Insights generation – 81%
- Enhanced customer interactions – 63%
- Omnichannel engagement – 51%
“Leveraging Medical Analytics to Improve Strategy, Launch, Outcomes and Care Models” is a 46-page report that explores how Medical Affairs groups are expanding the use of analytics, gaining organizational support for higher investment, and achieving strategic objectives through both big and small data analysis.
Key topics addressed in this report:
- Organizational Goals of Using Medical Analytics
- Current Uses of Medical Analytics to Support Key Activities
- Big vs. Small Data Utilization
- Key Data Sources and Impact
- Average Maturity of Analytics Support for Medical Affairs
- Justifying Investment for Increased Resources
- Sources of Medical Analytics Expertise
- Effective Structure of Medical Analytics Groups
- Staffing and Resourcing
The insights of this study were gained by engaging 41 Medical Affairs leaders from 38 leading biopharma organizations.
To learn more about this report, download a complimentary report excerpt at
https://www.best-in-class.com/rw209.htm
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.