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Role of Medical Science Liaisons Evolving in Medical Device Sector

CHAPEL HILL, N.C., Dec. 23, 2014 /PRNewswire/ -- Medical Science Liaisons play a large role in driving marketplace success. As the key link between the medical device industry and key stakeholders, the role of MSLs will grow even more in the coming years as the device industry relies on them to build critical relationships.

According to research by benchmarking firm, Best Practices, LLC, one area where Medical Affairs and MSLs can gain an important edge is by harnessing new technology to enable education. Online conferences and programs were listed as the most effective new technology to serve KOLs. Respondents found several new technologies unsuccessful in reaching out to KOLs, including blogs, websites, and online chats.

The related report, "Medical Science Liaison Services Excellence: Generating Value for Diverse Customer Groups within the Medical Device Industry," provides benchmarks and insights across the many services and stakeholders that MSLs are involved with as part of their growing responsibilities at device organizations.

Key study topics include:
  • Key Opinion Leaders Management
  • MSL Internal Services and Activities
  • MSL Services and Payer Education and Support
  • MSL Services and Hospital/Health Care Access
  • Emerging Trends and Mitigating Risks
  • MSL Services and Physician Education
  • MSL Services and Patient Education and Advocacy Support
  • MSL Group Structure and Oversight
  • MSL Activities Throughout Lifecycle

This 77-page study is based on research and information provided by 8 medical device executives from 8 companies.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website http:/


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

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