Scaling Pharma Teams for Launch Success: Best Practices, LLC Report Highlights Staffing Benchmarks
CHAPEL HILL, N.C., Jan. 24, 2025/ -- A successful product launch requires more than just a well-allocated budget; it depends on having the right team in place. To keep pace and achieve success, launch leaders must prioritize staffing for key activities.
Best Practices, LLC has released a benchmarking study titled "Winning Necessary Resources for a Successful Product Launch," which reveals key staffing benchmarks and strategies for effective launch execution.
The study highlights that leading organizations employ an average of 80.3 FTEs for product launches. Staffing allocation trends include:
- Focus on marketing, Medical Affairs, and medical science liaison roles in early years.
- A shift toward sales field force activities closer to launch.
Insights are drawn from 48 commercial leaders at 38 leading pharma companies, providing practical guidance for structuring and scaling launch teams
The report’s focus areas include:
- Launch Investment Benchmarks
- Total Product Launch Investment By Year
- Launch Activities
- Launch Staffing Benchmarks
- The Influence of Market Archetypes on Launch Resourcing
- Launch Activities Timing
For a deeper dive, download the complimentary report summary here: https://www.best-in-class.com/rw437.htm
Pressed for time? Watch Part 2 of the Pharma Launch Success Series to learn more about staffing strategies