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Study Highlights Keys to Creating a High-Value Medical Affairs Function in a Changing Healthcare Environment

- Jan. 27, 2017 -- Within the pharmaceutical industry, the medical affairs function carries heavy responsibilities because of its accountability across areas such as clinical development, thought leader management and medical liaison oversight.

Maintaining appropriate staffing and spending across these critical activities is one of the challenges facing the medical affairs function as it attempts to balance these different roles in a changing healthcare environment.

"Best Practices in Aligning the Medical Affairs Function to Meet its Role in a Changing Healthcare Environment" delivers comparative data, performance metrics, and insights and best practices from medical affairs leaders at top companies throughout the healthcare industry.

The benchmark data in this study - which includes a mature markets and emerging markets segment - will help companies find better ways to show the value of the medical affairs function and create high-impact medical affairs organizations that drive greater business value.

Both the mature markets and emerging markets segments use the number of thought leader engagements, panels and presentations as the primary performance indicators for their medical affairs organization. But while 83% of the mature market benchmark group is using external satisfaction surveys, only half of the emerging market benchmark group evaluates their Medical Affairs organization through this highly-valued metric.

Medical Affairs leaders at 30 pharmaceutical and medical device companies participated in this study. The report includes additional primary research through deep-dive executive interviews and related Best Practices, LLC benchmark studies.

The report covers key topics such as:

  • Medical Affairs - Organizational Structure, Staffing, Budget and Performance Metrics
  • Medical Liaisons - Leadership, Resources and Staffing
  • Thought Leader Management - Managing Relationships, Technology and Challenges

To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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