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Study Highlights Keys to Creating a High-Impact Medical Affairs Function in Pharmaceutical Organizations

CHAPEL HILL, N.C., Nov. 7, 2014 /PRNewswire/ -- The Medical Affairs function arguably plays the most critical role in a biopharmaceuctical organization, with its heavy responsibilities across areas such as clinical development, thought leader management and medical liaison oversight. These areas must operate effectively and collaboratively for new products to succeed. Maintaining appropriate staffing and spending across these activities is one of the challenges facing the Medical Affairs function as it attempts to balance its different roles across the organization and geographic regions.

"Best Practices in Aligning the Medical Affairs Function to Meet its Role in a Changing Healthcare Environment" delivers comparative data, performance metrics, and insights and best practices from Medical Affairs leaders at top companies throughout the healthcare industry. The benchmark data in this study will help companies find better ways to show the value of the Medical Affairs function and create high-impact Medical Affairs organizations that drive business value.

Medical Affairs leaders at 30 pharmaceutical and medical device companies in mature markets and emerging markets participated in this study. The report captures insights on both mature and emerging markets segments, and includes additional primary research through deep-dive executive interviews and related Best Practices, LLC benchmark studies.

The report covers key topics such as:
  • Medical Affairs - Organizational Structure, Staffing, Budget and Performance Metrics
  • Medical Liaisons - Leadership, Resources and Staffing
  • Thought Leader Management - Managing Relationships, Technology and Challenges

To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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