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Study Presents Keys to Building an Effective Medical Affairs Function in Emerging Markets such as India

CHAPEL HILL, N.C., Sept. 5, 2014 /PRNewswire/ -- Across the global healthcare landscape, the medical affairs function is essential to meeting current challenges in clinical development, and market education. But in India and other emerging markets, companies tend to concentrate primarily on sales and commercial development, and give lower importance to medical affairs.

However, as the Indian and other emerging markets develop, the medical affairs function is expected to increase in prominence and follow the route charted by mature markets. To help India-based medical affairs executives assess their current status and plan a path forward, Best Practices, LLC conducted a benchmarking study on Building Best-in-Class Medical Affairs Capabilities In India – A Case Study For High-Growth Emerging Markets.

This benchmarking study compares medical affairs in the Indian market vis-a-vis mature markets and examines trends in structure, budget and staffing as well as key challenges and top success factors. Research participants include 50 organizations from bio-pharmaceutical and medical device industries; the India Segment consists of 8 companies working actively in the India market.

Key medical affairs topics covered include:
  • Scope & structure
  • Leadership & oversight
  • Regulatory landscape & challenges
  • Spend allocations & investment benchmarks
  • Staffing benchmarks
  • Functional responsibility & service benchmarks
  • Budget trends & success factor benchmarks

To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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