The Evolution of Field Medical Teams: Insights from 38 Leaders on Managing Virtual and Hybrid MSLs
CHAPEL HILL, N.C., Aug. 04, 2023/PRNewswire/ -- As a strategic cornerstone within pharmaceutical companies, field medical teams play an important role in nurturing collaborative relationships with Key Opinion Leaders (KOLs) and Healthcare Professionals (HCPs). However, a wave of internal and external transformation is driving both disruption and innovation in how these teams structure themselves, support key stakeholders, and provide value.
According to a recent comprehensive study conducted by Best Practices, LLC, overall, field teams have been forced to replace 17% of MSLs due to workforce attrition in the past 12 months. This includes a 20% turnover rate among field-based MSLs, 12% rate among hybrid MSLs, and 25% rate among virtual MSLs.
“The Modern Field Medical Team: Benchmarking Hybrid vs. Traditional MSL Roles, Salary, Retention, Access and Engagement Levels” is a 60-page report that unveils current and emerging trends around managing virtual and hybrid MSLs. This research equips field medical leaders with the insights required to optimize MSL retention, offer competitive salaries, right-size staffing, implement effective engagement strategies, facilitate access to critical external experts, and gauge field performance and impact effectively.
Key topics addressed in this report:
- Staffing Levels: Traditional MSLs vs. Hybrid MSLs
- Drivers of Field Team Evolution
- Medical vs. Commercial Field Resourcing
- Effective Recruitment: Factors and Tactics
- MSL Training Areas
- MSL Salary Levels and Trends
- Effective Perks and Retention Strategies
- Field Challenges
- KOL Access - Post Pandemic
- Customer Engagement Preference
- Proactive Outreach
- F2F Meetings: Value and Ideal Mix
The insights of this study were derived by engaging 38 Field Medical and other Medical Affairs leaders from 30 biopharma organizations.
To learn more about this report, download a complimentary report excerpt at https://www.best-in-class.com/rw207.htm
For specialized insights tailored to your therapeutic area, explore the below links:
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.