New Report Outlines Thought Leader Management Tools and Tactics for the Future from 35 Medical Leaders
CHAPEL HILL, N.C., Mar. 11, 2020/PRNewswire/ -- Effective thought leader management has taken on a new level of importance with the pandemic closing the door on face-to-face interactions.
Organizations have raced to ensure they have built highly coordinated, technologically-enabled, and data-backed thought-leader management systems to nurture the right relationships with the right thought leaders at the right times. Technology enablement for thought leader management is only one aspect of "Thought Leader Management Excellence: Creating and Maintaining a High-Performing External Stakeholder Engagement System," a new report from Best Practice, LLC.
This report enables leaders to improve performance and make better decisions by helping them assess the impact of the structure, administration, internal communication, coordination, engagement, identification, technology enablement and performance measurement of their thought-leader management systems.
Best Practices, LLC engaged 35 biopharma leaders at 31 companies through a benchmarking survey instrument, interviews and a roundtable discussion in this research.
Key topics covered in this report include:
- Thought-leader management structure
- High performing administration models
- Communication and cross-functional collaboration
- Key components of thought-leader identification, engagement and services
- Technology enablement for thought-leader management
- Measuring thought-leader performance
In one of the qualitative findings in the study, a medical leader spoke of the importance of having a single point of contact for a thought leader when there is a new product launch:
"Whenever you have the launch phase of a new product, this is where you can struggle to have the full alignment between marketing, medical, clinical development and sometimes market access and pricing. It’s highly critical that you then maintain a single point of contact. You should reach out to the contact so that they are aware and they can help facilitate discussions with the thought-leader from a systems perspective," - Senior Director, Medical Affairs
To learn more about this research, download a complimentary report excerpt at https://www.best-in-class.com/rw100.htm.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.