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Trends in Pharmaceutical Industry Digital Marketing Innovation Highlighted in New Report

CHAPEL HILL, N.C., July 7, 2017 /PRNewswire/ -- Elite healthcare organizations are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage effective online media, and grow revenue.

To be successful, companies must continue to innovate and identify the right channels, tools and approaches to reach physicians, patients and other customer groups. But picking the optimal "digital innovation path" is different for every organization.

Best Practices, LLC undertook benchmarking research to probe how savvy bio-pharma digital marketers are right-sizing budget and staffing investment levels and seizing digital health opportunities for maximum impact. The study also probes how digital marketers are expanding the reach and effectiveness of digital customer engagement through emerging channels, measuring ROI for innovative activities, and enhancing the digital content and program review and approval process.

Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and Approvals" is a report that examines a host of key Digital Marketing operational benchmarks required to achieve best-in-class performance and to foster a stronger digital culture throughout the organization. This 53-page study will serve as a resource for driving digital marketing performance excellence in the healthcare industry.

This research examines a host of key operational benchmarks required to achieve best-in-class performance in digital marketing in the healthcare sector, and foster a stronger digital culture throughout the organization.

Topics addressed in the study include:

1. Innovative Engagement Activities:
  • Measuring ROI
  • Dynamic use of video and social media
  • Electronic Health Records programs
  • Addressing Integrated Delivery Networks

2. Optimizing Digital Investment:
  • Staffing levels
  • Budget allocation

3. Enhancing Content Review:
  • Better collaboration with Medical-Regulatory-Legal approval partners
  • Effective content approval tactics

For this research, Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations. Nearly 70 percent of participants serve at the level of director or above.

Download a complimentary report summary at:


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

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