Pharmaceutical; Health Care; Biotech; Chemical; Medical Device; Biopharmaceutical; Clinical Research; Laboratories
Novartis; Novo Nordisk; GlaxoSmithKline; Merck; Genentech; Galderma; Astellas; Roche; Amgen; Shire; Medline; Sanofi; Stiefel; Grifols; Cubist; Eisai
The report is based on research and information provided by 25 Pharmaceutical and Biotech executives from 18 different companies.
Key Areas of Investigation Include:
- Success rates & ROI of different strategies that leading companies have used to maximize mature-brand value
- Relative cost, time, complexity, & regulatory barriers encountered with using each strategy
- An overview of the operation, expenses, responsibilities & business impact of dedicated mature brand (MB) groups