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25BMR




Products & Services Sales and Marketing Marketing Management

Deploying the iPad or Android-Based Tablet to Sales and Managed Markets Teams: Benchmarking Training and Effectiveness

ID: PSM-290


Features:

25 Info Graphics

25 Data Graphics

130+ Metrics

41 Narratives

20 Best Practices


Pages: 61


Published: Pre-2016


Delivery Format: Shipped


 

License Options:


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
As technology continues to evolve, companies will look for ways to adapt processes and tools in an effort to penetrate the marketplace.


To that end, the iPad has become a popular tool for sales and managed markets teams at biopharma and medical device companies to use. However, deploying iPads into the field requires significant planning, resources and training to make the investment a success.

Best Practices LLC's study identifies the best practices for deploying and measuring the effectiveness of the iPad as an innovative sales tool.


Industries Profiled:
Medical Device; Pharmaceutical; Consumer Products; Diagnostic; Biotech; Health Care; Manufacturing; Distribution; Chemical; Technology; Research; Telecommunications; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Baxter International; AstraZeneca; Bristol-Myers Squibb; Bayer Healthcare; Actelion; Abbott; 3M Company; Amylin; Bio-Rad; Teva Pharmaceutical Industries Ltd; Roche; Genentech; Takeda Pharmaceuticals; Eisai; Johnson & Johnson; Upsher-Smith; Alcon; Amgen; BD; Astellas; Lonza Inc.; Triton; Alfa Wassermann; Pfizer; Cubist Pharmaceuticals; Phillips; Sanofi; Cangene; Cornerstone Therapeutics Inc; UCB Pharma; Merck; LEO Pharma; Novartis; Boehringer Ingelheim; Genzyme; EMD Serono; Nycomed; GlaxoSmithKline ; Biogen Idec; Merck Serono; Shire; Vistakon

Study Snapshot

This study updates an earlier study that engaged 54 leaders from 45 companies. This version has 59 leaders from 40 companies who oversee Sales, Training, and Commercial groups at their health care organizations. Representatives from some companies participated in interviews.

Key topics include:

  • Training
  • Systems Integration and Application Development
  • Security and Compliance
  • Applications that Increase Productivity
  • Field Usage and Measuring Effectiveness
  • Challenges and Best Practices in Making the Investment a Success

Sample Key Findings

Deploy right training requirements: Training is absolutely critical in deploying devices such as the iPad; if reps or account managers are not comfortable with new technology, they will simply not use it. Training must focus not only on how to use the device, but also on how to enable the customer to interact and use the iPad.
  • Ensure Relevant Content & Apps: The availability and quality of content is the most challenging aspect of iPad deployment in the commercial organization. Since iPads are less effective than laptops in manipulating or re-purposing collateral, the appropriate material needs to be ready and available - and always updated.
Table of Contents

Project Overview
  • Universe Of Learning For This Benchmark Analysis
  • Benchmark Participant Demographics and Current State of iPad Deployment
  • Training for iPad Devices
  • iPad Integration and Systems Development
  • iPad Security and Compliance
  • Productivity Applications for iPads
  • Field Usage and Measuring Effectiveness
  • Top Challenges and Keys to Success for Successful iPad Deployment
  • About Best Practices, LLC

Sample List of Charts & Exhibits

How iPads are implemented in commercial organizations?
  • How sales reps are equipped with technological set-up for field-based work?
  • What devices are being deployed with iPad in the field?
  • How training are been implemented for the use of iPad within the commercial organizations?
  • Types of training conducted for iPad usage
  • Time spent in training for iPad deployment
  • Standardized training for all representatives regardless of region or therapeutic area
  • Groups responsible for streamlining and integrating iPads into existing computer networks
  • iPad security procedures and plans monitored
  • Responsibility for monitoring iPad compliance
  • Barriers to access and utilization of iPads
  • Utilization of CRM apps installed in iPads for better productivity
  • KPI's measured for the effectiveness of iPad as a sales tool