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Products & Services

White Paper: Lifecycle Management Excellence: High-Performing Strategies Used to Maximize Potential of Mature Brands

Whitepaper Image

ID: GBC-WP27


Pages/Slides: 7


Published: Pre-2013


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS

Please click on
"Buy Now" to obtain the white paper on "Lifecycle Management Excellence: High-Performing Strategies Used to Maximize Potential of Mature Brands."

Brand leaders need to meticulously plan lifecycle management (LCM) strategies in order to make the most of every product at each stage. With strict patent timelines and thin product pipelines, it is crucial for brand leaders to formulate successful strategies to support products throughout their lifecycle stages.
This white paper examines the relative effectiveness of strategies for extending the commercial life of mature pharmaceutical products. The study also compares the goals and responsibilities of Mature Brand organizations. Leading insights in the study illustrate the most important lifecycle management goals for mature brand leaders, common barriers that influence the choice of strategies and commonly used LCM strategies for mature brands. This study would serve as a benchmark for marketing and brand leaders in identifying the most suitable lifecycle management strategies and structures throughout the product lifecycle.
If you would like to purchase the full study this summary is based on click here.

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research


Companies Profiled:
Pharma; Biotech; Medical Device Companies