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Pharmaceutical organizations rely on new product launches and brand growth to fuel their top-line growth. The marketing function is largely responsible for the success or failure of these two product-oriented revenue generators, and yet some organizations don't emphasize the development of their marketing talent to prepare them for leadership positions.
To develop future marketing leaders some organizations have turned to an integrated marketing development system to prepare marketing talent to lead upcoming launches and grow brands. This benchmark study provides a deeper understanding of the critical marketer training and development approaches and best practices in place within other sophisticated healthcare organizations.
Best Practices, LLC engaged 22 biopharma executives, directors and managers at 18 leading companies through an online benchmarking survey
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Diagnostic; Medical Device; Manufacturing; Consumer Products
Sanofi; Novartis; Lilly; Boehringer Ingelheim; UCB Pharma; Abbott; Lexicon Pharmaceuticals; Amgen; AbbVie; GlaxoSmithKline ; Roche; Bayer; Merck; Sunovion; Alcon; College of American Pathologists; Basilea Pharmaceutica