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Products & Services Marketing Management Marketing in Oncology

White Paper: Oncology Global Strategic Marketing: Benchmarking Budget Levels & Service Scope

Whitepaper Image

ID: BEB-47


Pages/Slides: 6


Published: Pre-2013


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS

Please click on "
Buy Now" to obtain the white paper on "Oncology Global Strategic Marketing: Benchmarking Budget Levels & Service Scope."

Global Strategic Marketing (GSM) organizations in the oncology market often face a crowded and challenging environment. Regulatory compliances, advances in technology and therapies, and mounting competition add to the challenges. Global strategic marketing teams, therefore, need to meticulously plan investments, resources and tactics along product development and launch timelines.
Best Practices, LLC conducted this study to establish meaningful benchmarks for the resource levels and the services scope of Global Strategic Marketing organizations supporting oncology products and programs. Insights in the study highlight the GSM investments level at every stage of product development and the key drivers of investments level. Data in the study are presented for large and emerging companies.

If you would like to purchase the full study this summary is based on
click here.

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research; Communications


Companies Profiled:
Pharma; Biotech; Medical Device Companies