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Products & Services Sales and Marketing New Product Development and Launch Planning and Coordinating Launch Communication Activities

Document Excerpt: Incivek Case Study: A Well Planned and Executed Launch Makes the Most of a Small Window of Opportunity

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ID: MD-449


Features:

17 Info Graphics

5 Data Graphics

68 Metrics

12 Narratives


Pages/Slides: 4


Published: Pre-2017


Delivery Format: Online PDF Document


 

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This excerpt includes research findings and metrics from document #5346 "Incivek Case Study: A Well Planned and Executed Launch Makes the Most of a Small Window of Opportunity."

Industries Profiled:
Pharmaceutical; Health Care


Companies Profiled:
Merck; Gilead Sciences; Vertex Pharmaceuticals

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