Report Summary: Increasing Market Access through Innovative Payer Market Research: Assessing New Tools & Technologies to Gain Insight into Payer Decision Making: Research & Advisory Services

STUDY OVERVIEW
BENCHMARK CLASS
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The health care marketplace is rapidly and sometimes chaotically evolving. The overall influence of payers is rising and the types of payers influencing health care access is diversifying. Any company hoping to compete and win in this “brave new world” must understand the “payer ecosystem” and learn to navigate through it.

Best Practices, LLC conducted this research to probe how health care companies structure internal research groups conducting payer research, and it assesses what market research approaches are most effective and innovative for understanding diverse payer needs, preferences and decision-making. This study also examines what research techniques work best during all product lifecycle stages to ensure access for therapies through national, regional and government payers and through Accountable Care Organizations and Integrated Health Delivery Networks.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Medical Device; Insurance; Manufacturing; Consumer Products; Biopharmaceutical; Chemical; Market Research; Education; Consulting; Communications

Companies Profiled:
Abbott; Hobart Innovations; Abbott Diabetes Care; Abbott Nutrition; Astellas; AstraZeneca; AstraZeneca Neuroscience; Amgen; Baxter International; CDMI; Boehringer Ingelheim; Biogen Idec; Bayer; Biomet; Baxter BioScience; Drager; GE Healthcare; Gilead Sciences; Genentech; EMD Serono; GlaxoSmithKline ; GSW; Galderma; Ipsen; Joerns Healthcare; Endo Pharmaceuticals; Indi; Novo Nordisk; Mako Surgical Corp.; Medtronic CRDM; Kadmon Pharmaceuticals; Xcenda; Medtronic Neuromodulation; Phillips; NPS; Masimo; Walgreens; Health Interactions

Table of Contents

Research Overview

Universe of Learning
Key Findings & Insights for Managing the Payer Ecosystem
Mapping the Rapidly Evolving Payer Ecosystem
Effective Tools & Technologies to Understand Payer Decision-making
Key Trends in Managed Markets Contracting Research
Key Trends in Payer Formulary & Tracking Research
Understanding What Drives National & Regional Payer Decision-making
Understanding What Drives Government Payer Decision-making
ACOs & IDNs Are Rising in Importance
Cross-Functional Collaboration & Communication Are Critical
Optimizing Payer Research Structures, Roles & Resources
Preparing to Compete in an Outcomes-oriented World
Appendix

Report Summary: Increasing Market Access through Innovative Payer Market Research: Assessing New Tools & Technologies to Gain Insight into Payer Decision Making

ID: PSM-304A

Features:

Pages/Slides: 12

Published: Pre-2019

Delivery Format: , PDF

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