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Field-based medical teams play a vital role in engaging thought leaders in high quality scientific discussions and building long-term relationships. To maximize the impact of field-based medical teams in high-potential global markets, companies must employ region-specific strategies, and identify key deficiencies and opportunities for overcoming challenges that are present in medical affairs organizations of different regions.
Best Practices, LLC undertook this benchmarking research to help inform field-based medical and other leadership teams about the region-specific strategies employed by peer organizations and help carve out a framework for expanding footprint in high-potential global markets. In particular, this report will help companies fill knowledge gaps around key field-based medical team operational areas, including: staffing levels, resource allocations, productivity measures, efficiency (time spent on key external and internal activities), frequency of thought leader interactions by tier, effective communication channels, and tactics and tools for leveraging field insights across the organization.