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Products & Services Brand Management and Product Leadership Lifecycle Management

Document Excerpt: Lifecycle Management Excellence: Mature Brand Organizations and High-Performing Strategies

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ID: MD-298


Features:

Metrics, Graphics


Pages/Slides: 4


Published: Pre-2013


Delivery Format: Online PDF Document


 

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This excerpt includes research findings and metrics from document #5188 "Lifecycle Management Excellence: Mature Brand Organizations and High-Performing Strategies.”


Industries Profiled:
Pharmaceutical; Health Care; Biotech; Chemical; Medical Device; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Novartis; Novo Nordisk; GlaxoSmithKline; Merck; Genentech; Galderma; Astellas; Roche; Amgen; Shire; Medline; Sanofi; Stiefel; Grifols; Cubist; Eisai


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