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Products & Services Brand Management and Product Leadership Product Marketing and Innovation

Document Excerpt: Using a Franchise Approach to Manage Multiple Products: Adjusting Sales Force Size and Training to Lower Costs

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ID: MD-354


Features:

17 Info Graphics

11 Data Graphics

125+ Metrics


Pages/Slides: 4


Published: Pre-2016


Delivery Format: Online PDF Document


 

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This excerpt includes research findings and metrics from document #5241 "Using a Franchise Approach to Manage Multiple Products: Adjusting Sales Force Size and Training to Lower Costs."


Industries Profiled:
Consumer Products; Diagnostic; Pharmaceutical; Medical Device; Biopharmaceutical; Health Care; Biotech; Market Research; Utilities; Chemical; Clinical Research; Laboratories


Companies Profiled:
Bayer Healthcare; Shionogi Inc.; Roche Diagnostics; Mylan; GlaxoSmithKline ; Drager; CareFusion; B.Braun; Astellas; Entelos; Alcon; Siren Interactive; AstraZeneca; Nonin; Menarini Group; Hikma; Novartis; Nico ; Lupin; Centurion; Covidien; Galpha Laboratories; Catalent Pharma Solutions; Genentech; Almirall; Abbott; Sandoz; Johnson & Johnson; Dr Reddy's Laboratories; Merck; Meda Pharmaceuticals; Sanofi; Amylin; Teva Pharmaceutical Industries Ltd; Glenmark; Boehringer Ingelheim; Wockhardt; Novo Nordisk; Ranbaxy; Daiichi Pharmaceutical Co.; Ltd.; Roche; Baxter Healthcare; Medtronic; Shire; UCB Pharma; Stryker; Gilead Sciences; Biogen Idec; Boston Scientific; Zydus Cadila; Janssen; cipla

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