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Products & Services Brand Management and Product Leadership Product Marketing and Innovation

Document Excerpt: Launching A Specialty Care Blockbuster Franchise in Hepatitis C: How Sovaldi & Harvoni Rewrote New Product Launch History

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ID: MD-464


Features:

100 Info Graphics

18 Data Graphics

100+ Metrics

67 Narratives


Pages/Slides: 4


Published: Pre-2016


Delivery Format: Online PDF Document


 

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This excerpt includes research findings and metrics from document #5361 "Launching a Specialty Care Blockbuster Franchise in Hepatitis C: How Sovaldi & Harvoni Rewrote New Product Launch History".


Industries Profiled:
Pharmaceutical; Health Care


Companies Profiled:
Gilead Sciences; Merck

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