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Best Practice Database
Medical Affairs » Launch Optimization
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The Medical Affairs function plays a significant role in product launch. There is a range of launch activities that involves the Medical Affairs function, pre-launch and at launch. One area that is recognized as critical is identification and communication with thought leaders. Other aspects are early stage thought leader identification, thought leader segmentation, and medical science liaison (MSL) interactions with thought leaders.
Best Practices, LLC undertook this benchmarking study to identify launch activities that Medical Affairs is currently involved with for product launches. In addition, the study includes metrics and insights around thought leader segmentation and MSL coverage. This study will serve as a benchmark for Medical Affairs leaders in creating value-based and science-driven launch strategies.
NOTE: This study has three segments - Product’s Projected Peak Annual Revenue, Targeted Physicians and Product’s Launch Year.