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Brand Management and Product Leadership » Product Marketing and Innovation
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Medical Device; Utilities; Biotech; Health Care
HLL Lifecare; Baxter International; Ltd.; Nico ; Aerocrine; Becton Dickinson; Stryker; Medtronic; CareFusion
Best Practices, LLC conducted this research to identify successful strategies and practices that can be used by medical device executives and business unit heads to maximize the potential of multi-product portfolios.
Key topic areas covered in the medical device segment: