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Brand Management and Product Leadership » Product Marketing and Innovation
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Health Care; Pharmaceutical; Diagnostic; Medical Device; Biotech
Abbott; CardioDynamics; Alcon; Centocor Ortho Biotech Inc.; Amgen; Elixir Pharmaceuticals; Baxter International; Lumenis; Boehringer Ingelheim; Micro Labs; Genzyme; Monogram Biosciences; Medrad; Teva Neuroscience; Merck; Novo Nordisk; Pfizer; Schering-Plough; Shire; Solvay Pharmaceuticals; Xanodyne Pharmaceuticals
Best Practices, LLC conducted this research to identify successful strategies and practices that can be used by biopharmaceutical managers and executives to maximize the potential of multi-drug portfolios or franchises.
An online survey instrument was used to collect quantitative data. Research analysts also conducted in-depth interviews to collect executive insights and harvest best practices and lessons learned.
Key topic areas covered: