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» Products & Services » » Brand Management and Product Leadership » Product Marketing and Innovation

Document Summary: Best Practices in Marketing Multiple Brands in the Same Therapeutic Area: Marketing Spend and Activities

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Download FREE Excerpt

ID: MD-383

Features:

10 Info Graphics

11 Data Graphics

90+ Metrics

Pages/Slides: 4

Published: Pre-2020

Delivery Format: Online PDF Document

 

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This excerpt includes research findings and metrics from document #5270 "Best Practices in Marketing Multiple Brands in the Same Therapeutic Area: Marketing Spend and Activities".

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Medical Device; Manufacturing; Consumer Products; Chemical; Biopharmaceutical; Clinical Research; Laboratories; Technology; Utilities


Companies Profiled:
Abbott; Actelion; Baxter International; Alcon; Boehringer Ingelheim; Astellas; Genzyme; Bayer; Teva Neuroscience; Biogen; Pfizer; AstraZeneca; Covidien; Genentech; Grunenthal; MedImmune; Merz Pharma; Purdue Pharma; Sanofi; Teva Pharmaceutical Industries Ltd; UCB Pharma; HLL Lifecare; Ltd.; Aerocrine; Baxter Healthcare; BD; CareFusion; Medtronic; Nico ; Stryker

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