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Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that may include regional Thought Leaders, important Clinical Investigators, local Opinion Leaders, Payer and Government Thought Leaders, and various internal stakeholders.
Concerns about compliance and legal limitations are forcing companies to re-examine how their medical science liaisons and internal medical staff must work to build strong relationships with key customer groups and decision-makers.
Best Practices, LLC, has conducted research that seeks to examine how MSLs can provide greater value through their work with internal stakeholders and with external decision-makers and leaders.
Specifically, this primary research identifies valuable insights into MSL services structure as well as the roles and responsibilities of these services. The study offers powerful insights that you will be able to use in the organization and deployment of your MSLs. Additionally, the report will provide information on how the roles of MSLs are evolving in the changing pharmaceutical environment and how regulatory concerns are affecting the MSL landscape.